Brochure Design
Vertex Pharmaceuticals
PharmD Fellowship Brochure
business brochure | marketing | internship deliverables
Vertex Pharmaceuticals is a global biotech company headquartered in Boston. In partnership with Northeastern University, Vertex offers two-year PharmD research programs aimed at assisting fellows in cultivating industry and academic skills.
This brochure has been designed to promote these programs, and it is the result of my internship experience with the company.
Date
July–August 2023
Tool
InDesign, Illustrator, Lightroom
Team
Graphic designer (me)
Two colleagues who provide text content
Senior designer (my supervisor)
Review board
Requests
1. Follow brand identity (color, font, style)
2. Be consistent across the brochure
3. Be different from last year's brochure
4. Effective communication between designers and marketing coordinators
Solutions & Learnings
Vertex Pharmaceuticals
Treatment Guidelines for Sickle Cell Disease
brochure + card | internship deliverables
Vertex Pharmaceuticals received approval from the UK medicines regulator for the world’s first gene therapy treatment for sickle cell disease in November 2023. I’m honored to have designed treatment guidelines for this groundbreaking project.
As the deliverables were guidelines rather than marketing materials, the request I received was to create designs that were simple yet reflective of the brand identity. (The therapy possesses its distinct visual identity, separate from that of Vertex Pharmaceuticals.)
Although the three deliverables only comprised a total of 14 pages, the team updated the content plenty of times to ensure the accuracy of every single word. In my role as a designer, I found myself at the tail end of the workflow. Each time my coworker approached me for content updates, I quickly completed the task to ensure timely submission of the files for a board review.
Design Mockup
Read the story by Associated Press to learn more about this gene therapy.