Poster Design
News at 8:00
poster design | journalism
When I worked at Beijing News as an APP editor, one of my key responsibilities involved selecting stories and creating visually engaging posters for "News at 8:00," a section akin to an Editor's Pick.
Each poster featured a QR code that provided a link to the selected stories. This section was published twice daily, at 8 am and 8 pm, hence the name "News at 8:00."
These posters were showcased on the APP's front page and distributed across our official accounts on multiple social platforms. It was common for colleagues to share these posters on their personal social media platforms, such as WeChat, if they found them appealing.
Social Media Banners
social media banner | marketing | internship deliverables
One of my internship responsibilities at Vertex Pharmaceuticals involved creating email banners for medical conferences. These banners, composed of images sourced from Getty Images, were exclusively intended for internal company use, and I am unable to include them in my portfolio.
To showcase my design skills, I redesigned the banners only for my portfolio, adapting them for social media applications rather than email. The organizations featured in these banners are fictional, and they do not officially represent any real-world entities.
Phoenix is renowned for its year-round sunshine, warm climate, and desert landscapes. To capture this atmosphere, I employed warm colors, a bold typeface, and a sunshine illustration.
To emphasize registration dates, I used typewriting effects in a GIF.
This conference takes place in October, during New England's foliage season, which inspired me to incorporate autumn colors and include a foliage image.
When it comes to San Francisco's landmarks, the Golden Gate Bridge is typically the first thing that comes to mind for most people. I positioned the conference name to resemble the suspension cables of the bridge, with three lines extending upward behind a car, symbolizing the city's vibrant energy.
Twitter mockup
Instagram mockup